Source: "How I Would Build a $10M Service Business (If I Had to Start Over)" — Alex Hormozi, published August 2026. Watch on YouTube → THE OPPORTUNITY Alex Hormozi coaches Kaleb, who runs a two-month-old roofing company in St. Louis, on scaling from $41,000 in revenue to
Source: "If I Had 90 Days To Start A Business, This Is My Plan." Simon Squibb, published September 2026. Watch on YouTube → THE OPPORTUNITY Simon Squibb describes how he started a coffee business called Dream Brew with zero upfront investment over 90 days. He walks through an eight-
Parker says he went from DoorDash to $81,000 in monthly revenue in 85 days selling subcontracted water filtration installs. He hasn't taken any profit yet, and his stated $500 startup cost excludes the $950 in equipment and roughly $2,000 in ad spend needed before the first sale.
Travis Nicholson says he made $35,000 selling AI prompt guides on Gumroad, working one to two hours a week. He never states the time period, skips Gumroad's fees, and elsewhere in the same video cites his own total earnings as $30,000 - a number that doesn't match his headline claim.
Brett Malinowski says he and his partner built a pool cleaning business to $1.4M in revenue and sold it for $900K across six buyers in 19 months. He never says how much of that sale price was cash versus financed, or whether his $400K profit figure includes what they paid themselves.
Melanie says she's made over $50,000 using Canva, teaching ten ways to monetize it from Etsy templates to UGC portfolios. Her own cited sub-figures — $15K in UGC work, $7K from a course, $40K in digital products — already add up to more than her stated $50K total.
Meg Heckman breaks down a $630, three-month budget to launch a print-on-demand Shopify store, citing her $4.98 million in sales as proof the model works. She never says how long it took her to get there or what her current ad spend is, and her "break-even" math skips fulfillment costs entirely.
Sarah shows how to build an AI-hosted YouTube channel using Seedance 2.5 and ElevenLabs, modeled on a Reddit-story channel she says earns $31K/month via a VidIQ estimate. She never names that channel, discloses her own results, or gives the real all-in cost of producing videos at scale.
Braden says he built an estate sale business from near-zero capital into a lead-generation funnel for real estate deals, citing a $6,000 first sale as proof of concept. That sale was a one-time 100%-commission favor. Under his own stated standard terms, it would have netted $2,100.
Karla Marie pitches a six-phase system for hiring ghostwriters to produce romance novels and building passive income through Amazon KDP and Kindle Unlimited. The tutorial never models when cumulative costs turn into profit.
Andy Stauring says his "boring" ecommerce business brings in $252,000 a month, but that figure never appears anywhere in the video itself. We checked the model, the math, and an undisclosed tool relationship that looks like a paid placement.
Cara claims $192K/year flipping furniture from her Dallas garage on YouTube. The real number: furniture sales alone bring in $4,000/month, and the AI-staged photos raise questions Facebook's policies don't clearly answer.