channel: meg-heckman
Meg Heckman's $861K Print-on-Demand Loop: What the Numbers Leave Out
Meg Heckman says a repetitive five-step loop of design testing, paid ads, and email campaigns generated $861,000 in 30 days across two print-on-demand brands. Her 15-16% margins don't specify if ad spend is included, and the capital needed to survive the unprofitable testing phase goes unstated.